Email design spanning lifestyle, fashion, and beauty brands including Roxy, Free People, Slowtide, and emerging wellness brands. Work ranges from trend-driven content inspired by platforms like TikTok to brand-specific campaigns tailored to diverse customer personas.

I recently expanded my role at Tillys to include oversight of email production, managing workflow from assignment through final approval. I coordinate with designers to ensure timely execution, align emails with content pitch decks, and maintain consistency across campaigns. I also lead weekly reviews with the e-commerce team and present work to the art and creative director for approval, while providing design feedback and guidance to the team.

I am also part of the executive email summary team, analyzing top- and low-performing campaigns and A/B testing results to inform creative decisions and optimize future performance.